Amaarae delivers explosive performance at Mugler X H&M campaign launch
H&M and Mugler hosted a cultural event Wednesday night, April 19, at the Park Avenue Armoury in Manhattan, New York City, to commemorate the impending release of their eagerly anticipated collection.
002568*-+Amaarae delivers explosive performance at Mugler X H&M campaign launchThe event was attended by numerous members of the Mugler community – including Pamela Anderson, Charli XCX, Chloë Sevigny, Lourdes Leon and Dominique Jackson – who all wore pieces from the Mugler H&M collection.
One of today’s most revered artists, Amaarae, delivered an explosive performance of her hugely popular tracks “SAD GIRLZ LUV MONEY” Kali Uchis & Moliy, “Reckless & Sweet,” “Disguise,” and an unreleased track at the hottest event of the night in NYC, the official launch of Mugler’s collaboration with H&M.
The Ghanaian songwriter and singer is one of the faces of the ravishing new campaign alongside musicians Shygirl, and Eartheater.
The three musicians who appear in the Mugler H&M music video and who all wore special pieces from the new collection, performed as a group during the event. Before joining together to sing a new rendition of the 1990s club smash “Music Sounds Better With You,” a song especially commissioned in honour of the Mugler H&M line, each artist played a number of their own successes.
The event kicks off what will undoubtedly be a colossal year for Amaarae that will include the release of her highly anticipated new album, Fountain Baby.
She has already amassed a global cult following, become a certified press darling and produced a viral hit with her song “SAD GIRLZ LUV MONEY” feat. Moliy with Kali Uchis, which made history upon its arrival.